The Psychology of Color in Consumer Marketing

Explore how color psychology influences consumer behavior and marketing strategies. Understand the role of color in shaping perceptions, creating brand recognition, and aligning with brand traits. Delve into key studies, including Singh (2006) on first impressions, Labrecque and Milne (2012) on brand congruence, and Elliot et al. (2007) on color's psychological impact, to gain insights into cultural differences and effective use of color in brand building. Perfect for understanding the...