this is review paper .now i want to start from scratch and make examiner understand viability of tis topic with latest work ,gaps,full story so make a sory telling ppt

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Neuromarketing is crucial today as it uncovers the hidden factors influencing consumer decisions by integrating neuroscience with marketing and analytics. The central question revolves around identifying the most effective methods to interpret consumer responses, comparing various signals and stimuli while ensuring validity outside lab environments. Furthermore, it highlights the complexity of purchase decisions, revealing that they encompass both conscious and subconscious processes, with...