Thrift Clothing: Behaviour, Finances & Sustainability in Kohima

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Explore the vibrant world of thrift clothing in Kohima, where a rising trend among youths driven by Instagram offers an affordable, sustainable fashion choice, supporting local sellers. This presentation identifies the challenges in thrift fashion research, including the lack of local studies and the need for consumer insights, business sustainability, and eco-friendly impact assessments. Through a descriptive study design, utilising both primary and secondary data, it aims to understand...