Capstone Project for Winter Consulting 2025

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This presentation explores strategies to enhance viewer retention in OTT platforms, emphasizing the shift from acquisition to retention due to rising customer acquisition costs (CAC). Using Cognitive Load Theory, it addresses challenges like content abandonment and low season completion while connecting pacing, hooks, and dialogue density to retention metrics. Viewers are segmented by attention habits, providing tailored strategies using frameworks like Cognitive Load Management and narrative...