tạo bài thuyết trình cho bài luận này bằng tiếng anh

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This study explores IKEA advertising as a real-life language setting, focusing on five lexical relations and their definitions. It employs a purposive sample of 20 coded excerpts to analyze contrasts, categories, and components, highlighting polysemy and communicative effects. Findings reveal that antonymy dominates at 35%, with relations serving to clarify, persuade, and organize meaning. The study concludes with key lessons, implications for future research, and references.