Understanding Digital Marketing Strategies and Platforms
Understanding Digital Marketing Strategies and Platforms
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This course, MKT4114 Digital Marketing Introduction, explores the fundamentals of digital marketing, referencing Chaffey and Ellis-Chadwick's textbook. It covers essential learning objectives, including the role of digital platforms, the advantages and challenges of digital media, and comparisons with traditional communications. Additionally, it examines opportunities for business growth through digital marketing, highlighting key benefits and innovations in online services, particularly from...