Repositioning Toters: Building Brand Loyalty in Q-Commerce

Created using ChatSlide

This presentation, crafted by Sarah Jalkh and her team, and directed at Dr Latifa Attieh, aims to explore the integrated marketing communication (IMC) strategies for Toters. It includes a situational analysis of the Q-commerce industry's growth, examining Toters' distinctive model and analysing key competitors, consumer behaviours, and market trends. Brand challenges such as transitioning into an ‘Essential’ service are addressed, alongside strategies to augment brand awareness, engagement,...