Volkswagen's Premium MPV Strategy for Vietnam 2026

Volkswagen's strategy in Vietnam introduces the Viloran MPV, focusing on the growing luxury segment. With insights into market trends, competitive landscape, and the shift toward personal comfort, the strategy highlights product upgrades, competitive pricing, and partnerships with premium services. The plan includes targeted marketing techniques and preparation of hybrid models. Innovatively aligned with local preferences, the approach underscores Viloran’s role alongside ID.Buzz in shaping...