Reimagining Auctions: The Timekeepers' Circle

This campaign aims to launch a digital auction for pre-loved luxury watches, establishing leadership in India's luxury resale space. By promoting craftsmanship, community, and inclusivity, the campaign introduces 'The Timekeepers’ Circle' to highlight timeless heritage. Its architecture spans Pre-Buzz, Launch, and Post-Auction stages, creating an emotional journey from curiosity to belonging. Pre-event outreach and post-event rewards foster engagement while building awareness of the luxury...