KORA Campaign Strategy for Premium Menswear

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KORA Brand blends traditional crafts with contemporary fashion, offering exclusive and refined designs. Targeting 25-35-year-olds with wedding plans and high-end purchase behaviour, strategies include influencer-led promotion, engaging storytelling, and concierge services linked via QR codes. Localised campaigns focus on stores in Indore, Lucknow, and Coimbatore using connected TV ads and Google My Business optimisation. The execution plan involves influencer collaborations, campaign...