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Explore the pivotal role of analytics in e-commerce, focusing on enhancing business metrics through data-driven decision-making. Delve into an anomaly detection pipeline case study leveraging advanced time series models like Prophet and NBEATSx, highlighting its design, outcomes, and business value. Finally, uncover future plans around reducing false positives, integrating user-focused dashboards, and advancing predictive modeling techniques to drive deeper insights and actionable strategies.