Enhancing AC Quality for Better Customer Satisfaction

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Explore the fundamentals of consumer product quality with a focus on air conditioners (ACs) in this educational coursework. The introduction delves into the role of ACs in enhancing thermal comfort and how various quality dimensions affect consumer satisfaction. Examine a real-world case study of the AC market, highlighting the dominance of inverter ACs, Haier's brand strategy, and consumer preferences for efficiency and performance. Conclude with strategic recommendations for manufacturers...