Creating a Professional UX/UI Presentation Deck
Creating a Professional UX/UI Presentation Deck
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This presentation breaks down the Agoda app's hotel booking flow, focusing on cognitive overload and usability issues, using a framework of Nielsen's 10 Usability Heuristics. It begins with an overview of Agoda's service offerings and evaluates the current booking experience, identifying a primary user persona, Rahul. His need for seamless reservations without hidden costs or pressure tactics guides the analysis. The presentation details his interaction path from search to booking...