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Understanding RTE Innovation outlines the transformation of Makro into a ready-to-eat (RTE) platform, addressing current challenges and aiming for a unified solution. Key problems identified include limited menu options, low shelf-to-meal conversion, and cost issues. The proposed solution involves an integrated, scalable ecosystem across various formats, initiated in 9 pilot stores. The innovative approach focuses on repositioning Makro as a destination store with research-driven insights....