Viral ad Compaigns - What Makes People Share Ads?

Explore the dynamics of viral advertising through captivating case studies like the Red Bull Paper Wings campaign and a controversial boycott ad. Analyze what drives online sharing—whether it’s anger, joy, or fresh generational trends like Spotify Wrapped. Learn how emotions fuel virality, and why not all widely-shared content leaves a positive impact. Build deeper insights into creating buzz-worthy ads that resonate across different audiences.