OTA Factors Impacting Small Accommodation Occupancy

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This presentation explores the impact of Online Travel Agencies (OTAs) on occupancy rates, focusing on small accommodation providers in Kandy, Sri Lanka. Using a quantitative methodology, the research identifies key factors like digital literacy and customer reviews that influence occupancy stability. It addresses the global dominance of OTAs and their implications on local tourism trends while highlighting gaps in prior studies. The findings present actionable insights and recommendations...