Social Media Marketing: Influence on Brand Awareness & Sales

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Explore how social media marketing promotes products and connects with customers online, leveraging platforms like Instagram, Facebook, and YouTube to enhance brand awareness. Advertisements and influencer marketing key in shaping buying behavior, impacting customer interaction, brand visibility, and sales. Review existing literature by experts such as Kim & Ko, Bilgin, and Duffett to identify research gaps and set objectives focusing on social media's effect on brand perception and buying...