Water-Deferred Shampoo System – Eliminating the Need to Ship Water in Personal Care

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Introducing our innovative Water-Deferred Shampoo System, designed to transform the UK's shampoo market by eliminating the inefficiency of shipping water. Shampoos typically consist of 90% water, contributing to the 520 million bottles discarded annually, with only 9% recycled. Our solution? A £10 starter kit featuring a reusable aluminium bottle and a powder concentrate sachet, allowing consumers to create high-quality 500ml shampoo at home. With a target to capture 5% of the growing £550M...