Modernizing Buy Now, Pay Later: Klarna Case Study 💳✨

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This coursework explores the Buy Now, Pay Later (BNPL) model, addressing its concept, behavioral finance impacts, and user decision-making biases. It provides insights into optimizing BNPL strategies for companies like Klarna by improving repayment transparency, encouraging responsible usage, and supporting user budgeting. Recommendations highlight key behavioral findings and industry implications.