We are doing a slides for costcos CRM model.

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Costco's CRM philosophy emphasizes sustainable profit through exemplary service, positioning it as a model for others. The company builds and deepens relationships by acquiring members through value and experience, retaining trust with quality, and enhancing loyalty through effective complaint handling. To evaluate and extend this model, it balances operational strengths with service trade-offs, connects CRM practices to membership economics, and recommends improvements in app, phone, and...