Playful Social Campaign to Reduce Dog Fouling 🐕💩

This initiative tackles the dog fouling issue in urban areas, focusing on Prague. It examines dog owners' behaviours, psychological triggers, and survey insights to shape behavioural change. Strategies include creating engaging narratives, humour-based awareness campaigns, and relatable motifs. Communication outreach plans leverage social media, public spaces, and community events. The campaign is structured with detailed timelines, milestones, and seasonal considerations. Budget allocation...