Amul's HORECA Market Growth: Trends & Strategies

Created using ChatSlide

The project focuses on analysing the HORECA market within major Indian cities like Delhi, Mumbai, and Chandigarh, aiming to understand market dynamics and brand preferences specifically for Amul, a significant player in the unorganised khoa market. Despite Amul's current market share being less than 5%, the research delves into factors affecting brand choice, usage patterns, and consumer perception. Through qualitative interviews with procurement experts and chefs, the study identifies...