Unlocking Lighting Potential on Amazon India: A Strategic Approach

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Amazon India faces growth challenges as competitors dominate premium segments and portfolio gaps affect market share. This project aims to analyze sales trends, identify whitespace opportunities, and benchmark against competitors. With a market worth ₹3.21B in lighting and ₹7.35B in fans, and Philips holding a 20.7% share, leveraging Amazon as a discovery channel is crucial. Key insights show a decline in desk lamps but growth in LED bulbs. Strategic priorities include focusing on desk and...