Globalisation & SRK: Cultural Influence in Cinema

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This coursework explores the transformation of Indian cinema post-1991, highlighting Shah Rukh Khan's pivotal role as a cultural architect. It examines the challenges faced in the entertainment industry during the 2000s and Khan's strategic responses. Additionally, the coursework analyses his impact on national and global stages, discussing the enhancement of India's brand and soft power. Students will gain insights into strategic pivots and key learnings from Khan's journey, applicable to...