Jeongeup: Transforming Into a Year-Round Destination

Explore Jeongeup's charm and tackle its tourism challenges by implementing the '4 Seasons' initiative. Address issues like seasonal dependency and infrastructure gaps, and transform it into a year-round destination with dynamic plans such as spring strawberry festivals, summer retreats, and winter markets. Support strategies include seasonal buses, global marketing, and youth programs. Enhance economic stability, city branding, and visitor satisfaction.