Optimizing WXPN Digital Metrics for Audience Growth

This presentation analyzes the WXPN Digital report, focusing on audience metrics to evaluate growth patterns from 2023–2026. It highlights mobile performance, engagement quality, session growth, and reductions in bounce rates. Detailed channel performance, including YouTube trends, core page engagement, and livestream vs. on-demand insights, is explored. Strategic recommendations emphasize refining metrics segmentation, enhancing new content, and optimizing conversion pathways for better...