Enhancing Bank Service Quality: A Data-driven Approach

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This presentation explores evaluating bank service quality through a data-driven approach, focusing on customer satisfaction metrics. Using a survey-based methodology, the analysis examines staff behavior, digital experiences, and physical environments. Strengths like staff friendliness and branch settings are highlighted, alongside weaknesses such as fee transparency and digital usability. Insights and actionable recommendations are provided for improving customer experiences. As a data...