You are a business consultant. Kestrel Cycles Ltd is a family-owned bicycle shop in Mombasa town centre. Sales have fallen, online competitors are growing, and the lease and energy costs are rising. The business is small, opened for 2 years, has 1 branch and 5 employees. It is owned by Mr. Kazuri and his son Salim who acts as the manager. They serve customers interested leisure biking as well as repair bicycles for the local community. The owners have asked for a proposal for improvement. include 1. Title page (name of company, proposal title, prepared for whom, by whom, and date of submission) 2. Executive Summary 3. Introduction 4. Context/ analysis of business performance) here give reasons why change is needed what evidence exists to drive the change and the effects suffered due to the problem 5. Stakeholder Analysis : tell us who the stakeholders are both internal and external and how you intend to meet their needs. 6. Proposed improvements and recommendations: here show us what you intend to improve, why and how. 7. Justification: using the information in 6 above tell us how these improvements will meet your objectives and set Key Performance Indicators that you will monitor and evaluate. 8. Costs, benefits and risks: Here show how much your improvements will cost, be sure to give each a cost, then show the benefits of your suggestions and the risks you might encounter. You may choose to separate costs from the benefits and risks. 8. Implementation: show how you will get things done on the ground. Remember to prioritize your proposals. Pick a change management theory that will work and apply it to your implementation schedule be sure to follow the suggested steps of the theory you pick. 9. Create a communication plan showing who you need to communicate with, what the communication is about, which method you will use and why that method. 9. Monitoring and Evaluation. Show how you will check the progress of your improvements and who will be responsible. And evaluate your successes against your KPIs 10. Conclusion 11. References (separate page) 12. Appendix (separate page) Note if you put any table number them and give them a title.(research on Harvard style tables). Always give a summary of the table, do not just let us guess. Prepare a summarized presentation deck to present to the class ensure you think about any questions that may arise from your presentation so that you address them before hand.
You are a business consultant. Kestrel Cycles Ltd is a family-owned bicycle shop in Mombasa town centre. Sales have fallen, online competitors are growing, and the lease and energy costs are rising. The business is small, opened for 2 years, has 1 branch and 5 employees. It is owned by Mr. Kazuri and his son Salim who acts as the manager. They serve customers interested leisure biking as well as repair bicycles for the local community. The owners have asked for a proposal for improvement. include 1. Title page (name of company, proposal title, prepared for whom, by whom, and date of submission) 2. Executive Summary 3. Introduction 4. Context/ analysis of business performance) here give reasons why change is needed what evidence exists to drive the change and the effects suffered due to the problem 5. Stakeholder Analysis : tell us who the stakeholders are both internal and external and how you intend to meet their needs. 6. Proposed improvements and recommendations: here show us what you intend to improve, why and how. 7. Justification: using the information in 6 above tell us how these improvements will meet your objectives and set Key Performance Indicators that you will monitor and evaluate. 8. Costs, benefits and risks: Here show how much your improvements will cost, be sure to give each a cost, then show the benefits of your suggestions and the risks you might encounter. You may choose to separate costs from the benefits and risks. 8. Implementation: show how you will get things done on the ground. Remember to prioritize your proposals. Pick a change management theory that will work and apply it to your implementation schedule be sure to follow the suggested steps of the theory you pick. 9. Create a communication plan showing who you need to communicate with, what the communication is about, which method you will use and why that method. 9. Monitoring and Evaluation. Show how you will check the progress of your improvements and who will be responsible. And evaluate your successes against your KPIs 10. Conclusion 11. References (separate page) 12. Appendix (separate page) Note if you put any table number them and give them a title.(research on Harvard style tables). Always give a summary of the table, do not just let us guess. Prepare a summarized presentation deck to present to the class ensure you think about any questions that may arise from your presentation so that you address them before hand.
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This document outlines a structured approach to organisational change, beginning with diagnosing the need for change through performance evidence and stakeholder analysis. It then recommends improvements in digital sales and marketing, supported by a cost-benefit analysis and key performance indicators. Finally, it details the implementation of the change using Kotter's model, alongside a communication strategy and evaluation methods to ensure successful outcomes.