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This presentation delves into the interaction between behavioural finance and market efficiency, focusing on investor sentiment's influence on mispricing. Employing Google Trends as a sentiment proxy, it examines attention shifts during key monetary policy events, such as FOMC rate hikes, with particular emphasis on growth versus value stocks and technology sectors. Data analysis includes event-study methods, SVI, CAR, and AR calculations derived from sources like WRDS and CRSP, utilising OLS...