Local Business Visibility: Optimising for Success

Explore the rise of zero-click searches, their impact on SEOs, and opportunities for local businesses. Learn why visibility through Google Business Profiles (GBP) benefits local businesses amid reduced website clicks. Understand key assets like the local pack and mobile knowledge panels, alongside changing consumer behaviour trends such as mobile-first searches and trust in reviews. Discover actionable strategies, including frequent photo updates, prompt review responses, and full GBP...