Strategic Marketing Analysis of Greggs PLC

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This document outlines Greggs' marketing strategy, focusing on its evolution towards relationship and societal marketing. It analyses internal constraints and external pressures using PESTLE, while highlighting the interplay between marketing and other departments. The strategy is data-driven, leveraging CRM insights for targeted decisions, exemplified by initiatives like app loyalty and vegan offerings. The conclusion transitions into a detailed 7Ps report, summarising key findings and...