Reframing Social Media's Influence on Youth Materialism 📱✨

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This presentation outlines a university project focused on analyzing social media influence in Pakistan. It begins with an introduction to the topic’s importance and objectives, followed by findings from semiotic analysis that highlight systemic factors impacting youth. The project proposes reframing social media's role to empower users through media literacy and introduces the 'Scroll Smart Pakistan Campaign' aimed at promoting conscious consumption. Design strategies involve calm visuals,...